Account structure
Campaigns split by intent, service line and location, with ad groups kept small enough to stay relevant.
Service / 10
Chandrapur · Maharashtra · India
Google Ads for Chandrapur businesses, managed on evidence
Paid search buys attention. Whether that attention becomes an enquiry is decided by account structure, the search terms you exclude, and the page behind the click.
PaidSearch channel
9+Years of practice
ChandrapurHeadquarters
6Office cities
Overview
The savings are usually in what you stop paying for
Most wasted ad budget appears in the search terms within a few weeks. It is rarely a bidding problem; it is almost always a structure problem.
Broad matches pull in queries nobody intended, a single campaign carries eight different intents, and every advert lands on the homepage. Those three habits account for most of the money that disappears without producing an enquiry, and all of them can be fixed without raising the budget.
The account we build separates campaigns by intent and by geography, pairs each ad group with a page that continues the promise made in the headline, and adds negative keywords on a schedule instead of once at launch. Conversion tracking goes live before the first click, because an account that cannot distinguish an enquiry from a page view cannot be managed at all.
Scope
What the account covers
Search, local and remarketing do different jobs, so they are built and budgeted as separate campaigns.
Keyword planning
Terms researched against purchase intent, match types chosen deliberately, and a negative list started before launch.
Ad copy and extensions
Headlines carrying the actual offer, plus sitelinks, callouts and call details updated as the offer changes.
Landing pages
A page per campaign theme, loading quickly on a phone, with the form or number where the click lands.
Conversion tracking
Form submissions, calls and message events recorded, so the account reports on enquiries rather than impressions.
Search terms and bidding
Regular term review, negative keyword additions, and bids adjusted to what the recorded conversions show.
Included
Included in the engagement
Setup happens once. The ongoing value is in the weekly and monthly review cycle that follows it.
- Account and campaign build
- Keyword and intent research
- Negative keyword list
- Ad copy writing
- Landing page brief
- Conversion tracking setup
- Weekly search term review
- Monthly performance report
Deliverables
What you receive
- Account built under your ownership
- Campaign and keyword structure document
- Ad copy and extension sets
- Tracked conversions on key actions
- A monthly spend and enquiry report
- Recommendations for the next month
Fit
Who this is for
Paid search works best when people already search for what you sell and someone answers the phone quickly.
Services with clear, existing demand
If buyers type the service into Google before choosing a provider, the intent is already there to capture.
Businesses that reply to enquiries fast
Paid traffic is wasted when a form sits unanswered for two working days.
Companies testing a new city
A campaign in a defined location reveals the real cost per enquiry before a permanent investment is made.
Teams with a phone-friendly site
A page that loads slowly on mobile loses the click that was just paid for.
- 01 / ProblemThe budget disappears with few enquiries
- We read the search terms, cut queries that cannot convert, and move that money to terms with genuine purchase intent.
- 02 / ProblemOne campaign carries every service
- Campaigns are split so each theme gets its own budget, copy and landing page, which makes performance readable.
- 03 / ProblemNobody knows which click produced the call
- Tracking is placed on the actions that matter, including calls, so reporting is about enquiries instead of clicks.
- 04 / ProblemCosts climb every month with no change in results
- We review match types, negative lists and quality signals, then adjust bids on evidence rather than leaving defaults in place.
Process
How a campaign is launched
Nothing spends until tracking works. Unmeasured days are paid-for days that teach nothing.
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Step 01
Plan
Budget, geography, service lines and the enquiries worth paying for agreed in writing.
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Step 02
Build
Campaigns, ad groups, keywords, negatives and copy prepared, with a matching landing page for each theme.
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Step 03
Track
Conversions tested end to end, from form submission to the record your team actually sees.
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Step 04
Launch and watch
Daily checks for the first fortnight: search terms, spend pacing, broken links and disapproved adverts.
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Step 05
Optimise
Weekly review of terms and creative, monthly reallocation of budget based on what the account produced.
Technology
Where the money goes
Three surfaces, three jobs. Blending them into one campaign is how a budget becomes unreadable.
Search
- Google Search ads
- Brand and non-brand split
- Negative keyword lists
- Call and form tracking
Local
- Location targeting
- Google Business Profile links
- Service area settings
- Call extensions
Remarketing
- Audience lists
- YouTube placements
- Display placements
- Frequency control
Outcomes
What changes once the account is managed
The first improvement is usually visible in what stops being paid for, before it appears in what is.
01
Fewer irrelevant clicks
Queries that were never going to buy stop appearing in the search terms.
02
Readable structure
Spend, cost and enquiries can be compared by service and by city.
03
Pages built for the advert
The promise in the headline continues on the landing page, so fewer visitors leave immediately.
04
Decisions from records
Budget shifts between campaigns because of what happened, not because of a monthly guess.
FAQ
Google Ads questions
Still unsure whether this fits what you are trying to do? Ask directly — you will get an honest answer, including when the answer is no.
Talk to the teamWhat budget should we start with?
It depends on how many enquiries you can handle and what competition in that category costs per click. We start with a test budget large enough to gather data worth reading, then adjust. A budget too small to reach anyone teaches nothing.
How quickly do campaigns produce enquiries?
Clicks can arrive on day one. Whether they become enquiries depends on the landing page, the offer and the competition. We watch the first fortnight closely and report what the data shows rather than a figure we invented for the proposal.
Can you guarantee a cost per lead or a return on ad spend?
No. Cost per click is set by an auction you do not control, and conversion rates move with season and offer. What we can do is manage the account so the numbers are visible and improve where the data supports it.
Do we need a new website for Google Ads?
Not necessarily, but each campaign theme needs a page that matches the search. Sending every advert to the homepage is the most common way to waste a paid budget.
Who owns the account if we stop working together?
You do. The account is created under your ownership at the start, so the campaign history, audiences and conversion data remain with your business.